About Happy Town Pets

Who We Are?

At Happy Town Pets, we believe that pets are more than just animals - they're family. That's why we're dedicated to providing the best possible products and services for pets and their owners, with a focus on quality, convenience, and affordability.

Our mission is simple: to make pets and their owners happy and minimise waste to our planet. We accomplish this by:

  1. Providing High-Quality Products: We offer a wide range of products for pets, including food, toys, grooming supplies, and more. We carefully select each product based on its quality, safety, and value, ensuring that our customers receive only the best.

  2. Offering Convenient Services: We understand that pet ownership can be busy and stressful, which is why we offer convenient services like delivery, subscription plans, and auto-ship. Our goal is to make it as easy as possible for pet owners to provide the best possible care for their furry friends.

  3. Delivering Affordable Prices: We believe that quality pet products and services shouldn't come at a high cost. That's why we strive to offer affordable prices on all of our products and services, without compromising on quality.

  4. Providing Exceptional Customer Service: We pride ourselves on our exceptional customer service, with a team of knowledgeable and friendly staff ready to assist with any questions or concerns.

At Happy Town Pets, we're more than just a pet store - we're a community of pet lovers dedicated to making pets and their owners happy. We believe that by providing high-quality products and services, we can make a positive impact on the lives of pets and their owners.

We are a local online pet store - Head office based in Singapore.  We bring healthy, eco-friendly pet treats & products to Asia.  We hand pick products from Australia, Europe, England & USA based on our core values, so you can be assured of the best for your dog or cat. 

Join our community today and experience the Happy Town Pets difference.


  • We love what we do, and we love our pets.
  • We offer Price match Guarantee*
  • We have a Great Taste Guarantee*
  • Excellence in service.
  • Environment in mind - Happy Planet. 
  • Carefully hand picked, curated range to cover all your dog's and cat's needs and health.
  • We don't compromise our range for profits.
  • Charity - we donate 1% of all revenue to local & international causes.

Each product is hand selected to meet our ethos on pet safety and care.  Products must also be planet friendly.


Our Mission

We want to raise the standards of pet health and minimise waste to our planet by providing affordable, high quality, healthy, eco-friendly pet food, treats & products for a healthier, happier pet & planet.

Our range is small, but our impact is large.


Our Ethos

  • Be kind.
  • 100% Cruelty-free always.
  • Be kind to the planet, tread softly.
  • Recyclable packaging.
  • Carbon offset freight.
  • Make ethical decisions on our products & suppliers.
  • WOW our customers, and their pets.
  • Transparency on our products - so you know what your buying and using. 
  • Charity - providing help to planet and dog causes, locally and internationally.
  • Food is sourced form US, Australia & Europe only


Our People

  • We believe inclusion and diversity are key to everyday living.
  • We support the rights of people everywhere.


Our Impact

Environmentally friendly products all ranged from suppliers that meet our ethos.  

All packaging is environmentally friendly and either recycled or made from recyclable product.

Freight is carbon neutral.


Our Programs

Price Guarantee

Great Taste Guarantee

Ambassador Program

Happy Town Pets is also committed to making our planet better, with our
Happy Earth Program.
Learn More